ONE Asia Creative Awards
ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.
Category
Best of Show
Annual ID
OA22_EX001G
Description
We made the biggest celebrity in the world, Shah Rukh Khan, the brand ambassador for thousands of small local neighbourhood stores.
We created a hyper-personalised digital avatar of Shah Rukh Khan by regenerating his face and voice to replace the local store names in every ad. This was done for each of the 4 categories of local stores - Fashion, Footwear, General and Electronics in the Cadbury distribution network. The local store owners were also given a platform to create and share their own versions of Shah Rukh Khan-My-Ad where he promotes their individual stores.
2022 Awards
Total Points: 90
Best of Show Award
Credits
Agency
Ogilvy Mumbai / India
Digital Agency
DeltaX / Bengaluru
Client Partner
Harsh Vardhan Desireddy
Production Company
Rephrase.ai / Bengaluru
The Pack / Mumbai
Media Distribution Company
Wavemaker / Mumbai
Chief Creative Officer
Harshad Rajadhyaksha
Sukesh Nayak
Kainaz Karmakar
Associate President & Integrated Brand Team Lead
Prakash Nair
Business Director - Planning
Apeksha Dhuri
Business Director, Strategy
Faheem Merchant
Chief Client Officer & West Head, WaveMaker India
Shekhar Banerjee
Client Services Director
Parshuram Mendekar
General Manager
Brajesh Dwivedi
Group Account Manager
Smita Sodhia
Group Creative Director, Writer
Hemant Sharma
Head of Strategic Planning
Ganapathy Balagopalan
Junior Planner
Anushka Mukherjee
Planning Director
Prasidh Dalvi
Senior Creative Director, Writer, Art Director
Sagar Jadhav
Senior Executive Creative Director, Writer
Neville Shah
Senior Vice President
Antara Suri
Vice President (Planning)
Bhakti Malik
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