ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2023 ONE Asia - Film & Video

A Train of Memories

Agency SIX inc. / Tokyo + good design company / Tokyo + Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo

Client Sotetsu Holdings

Category

Online Film & Video

Annual ID

OA23_FI001G

Description

SOTETSU is a Japanese railway company operating entirely within Kanagawa Prefecture, which neighbors Tokyo, since 1917. It has been contributing to the wellbeing of local communities for over 100 years through railway operations and regional development efforts. In March 2023, SOTETSU established a direct through service to central Tokyo by connecting with the Tokyu Line, which had been a long-awaited dream since its establishment. Our mission was to promote the newly-opened link to families and potential families, showcase how it provides transfer-less access from the Kanagawa suburbs to downtown Tokyo, and present it as a place for families to settle down.

The direct connection opened in March, which, in Japan, is the season for graduation ceremonies, entrance ceremonies, and the start of new careers. It’s a season that the Japanese feel deeply about and associate with new beginnings. Based on this insight, we decided to celebrate the story of children's growth and leaving the nest, which is a universal experience in life for many families.

Our film follows the track of the father-daughter relationship evolving over twelve years as they commute to work and school on the same train on the Sotetsu Line. The entire story is set on a train and was filmed in one shot. As the daughter grows, she explores new social values, ventures beyond her family circle, and becomes distant from her father. The ever-changing father-daughter relationship throughout the years is styled as a seamless time-lapse sequence of 50 lookalike actors with train's winding movements to express the swaying emotions of the two. It reflects how life goes by in a succession of ordinary moments like an uncut one-shot film. In the final scene, the father prepares to get off at their usual station, except this time, the daughter will continue on to her new university in Tokyo. She is on the new connecting line that goes directly into Tokyo.

2023 Awards

Total Points: 30

Gold Award

Credits

Agency

Six Inc. / Tokyo
good design company / Tokyo
HAKUHODO / Tokyo
Hakuhodo Kettle / Tokyo

Production Company

Spoon. / Tokyo

Music / Sound Production Company

PIANO Inc. / Tokyo

Post Production Company

slanted / Tokyo

Art Director

Kei Kawabe

Creative Director

Yuta Okuyama

Director

Show Yanagisawa

Director of Photography

Ryoken Okamura

Executive Creative Director

Manabu Mizuno

Lighting Designer

Shin Takakura

Music Producer

Keisuke Tominaga

Stylist

Takeru Sakai

Agency Business Producer

Tomohiro Nagashima
Yuko Yuko
Saya Yamada

assistant director

Masahide Kimura
Hidenori Tsumoto

CASTING

Junko Suzuki
Keita Takasawa
Keita Nagahara
Reika Ueda
Kanon Katsura
Hiroto Horinaga

CG Director

Futoshi Yamauchi

CG Producer

Shinji Santoh

choreographer

Chiharu Shimura

colorist

Toshiki Kamei

Creative Planner

Yusuke Amagai
Yuki Yokoi

Creative Producer

Yukiko Mizuno
Kimiko Inoue

DIT

Kei Kimura

Hair and Makeup

Eito Furukubo

Hair Artist (beard)

Takaharu Arai

Lead Actor

Joe Odagiri
Ten Yamasaki

Lead CG Artist

Kazuki Otsuka

Mixer

Masayuki Sato

Music Artist

Punpee /

Offline Editor

Takashi Tanaka

Online Editor

Kenichi Sasaki

PR Planner

Sakura Okamoto

Production Designer

Yukiko Kuribayashi

Production Manager

Ryo Kamiya
Shintaro Yamashita
Koichi Hirao

Recording Mix Engineer

Shojiro Watanabe

Sound Effects

Yoshio Nakamura

Steadicam Operator

Takuma Iwata

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