ONE Asia Creative Awards

ONE Asia Creative Awards celebrates the best creative work of the year from the Asia Pacific region. Formerly known as the One Show Greater China Awards, which was founded in 2014 by The One Club for Creativity, the awards were established because of the tremendous growth and evolution of creativity in the Asia Pacific market. It presents an unparalleled level of prestige and honor for creatives, designers and innovators in the region. The awards are a fusion of culture where East meets West that brings the creativity of the region to the global stage.

2023 ONE Asia - Sustainable Development Goals

Beancense

Agency Dentsu Creative Manila / Makati City

Client Coffee Project

Category

Sustainable Development Goals Award

Annual ID

OA23_SD001D

Description

We all know what the pandemic did to us. It kept us secluded. Trapped. All we wanted to do was go out and socialize. Now that COVID-19 has finally died down, everyone is more confident to go out. But in the Philippines, another virus continues to rise – Dengue virus. In fact, at least 118,785 dengue cases were recorded in 2022. With more people going out, more are exposed to Dengue mosquitoes. Coffee Project, a well-loved café chain in the Philippines, wanted to help communities fight back in the most sustainable way possible. How? Simply by upcycling used coffee beans. Filipinos spend a lot of time in cafes, and Coffee Project has been a favorite choice. This led the brand to think of ways to demonstrate how it values, not just its customers, but also the communities it belongs to. Luckily, the solution was right inside their cafés. According to research, mosquitoes are repelled by the odor created from burning used coffee grounds. So we thought, why dispose all of Coffee Project’s used coffee grounds, if we can repurpose them into mosquito repelling incense that’s safer for the environment versus the toxic chemicals found in other repellents. So we created BEANCENSE. Coffee-made Dengue repellent. We mixed old coffee grounds with wood shavings, packaged them in jars, and gave them away in our cafes nationwide. To use it, simply scoop 2-3 spoons of Beancense from the jar, place it on a saucer, and light it up. The campaign truly sparked awareness and interest amongst our consumers. More people took notice and started using the Beancense. People in communities started using it as well as a replacement for other insect repellents. The more we spread Beancense, the more we can help stop Dengue from happening.

2023 Awards

Total Points: 60

SDG Award

Credits

Agency

Dentsu Creative Manila / Makati City

Copywriter

Malik Bernardo

Chief Creative Officer

Jerry Hizon

Executive Producer

Ruth Colacion

Account Director

Ina Villegas

Associate Producer

Bea Angulo

CEO, Denstu Creative Service Line

Ronald Barreiro

Director/DO

Krista Ortega

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