ONE Screen

2022 ONE Screen - Craft

The Gentle Giant

Agency R/GA / New York + Smuggler / New York

Client Ad Council, Love Has No Labels



Annual ID



LHNL spent seven years showing America how and where bias shows up. But, in 2022, America needed a campaign that amplified action against bias and disrimincation. So, we tapped into the force of acts of love, showing how these acts have the power to shape society and push progress. The campaign, Love Lives On, harnessed the power of storytelling as a tool to inspire action in support of justice for the Black community. Our launch film, The Gentle Giant portrayed the untold relationship between Bridgett and George Floyd, brother and sister, that was revealed in the film by Brigett herself in an emotional reveal that transforms familial love to millions of loving acts around the world. And to make sure millions saw it, the film was hosted and promoted by Hulu to its 45.6 million subscribers.

2022 Awards

ONE Screen Winner



R/GA / New York

Production Company

Smuggler / New York

Sound Design

One Thousand Birds / New York


Blacksmith / New York


Cabin Edit / New York


Shape + Light / Los Angeles


Barking Owl / New York
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