ONE Screen
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2022 ONE Screen - Regional
Cempasúchil - The Taste Of Reunion
Agency Media.Monks / Mexico City + Ogilvy / Mexico + AB INBEV
Client Victoria
Category
Region - Latin America
Annual ID
SCR22_RE003
Description
Victoria Cempasúchil: The Taste of Reunion tells the story of a father who prepares for the visit of his daughter and a young man who waits for his brother during the day of the dead.
We see the journey that the brother and daughter make from the world of the dead. As they prepare their food, the living tell us how they long to see their loved one who has already passed away, how despite time they haven't forgotten them and how they'd like to see them again, tell them what has happened, even hug them once again.
The film is based on real comments that Mexicans dedicate to their deceased loved ones on social networks, which Victoria beer took as inspiration to make an audiovisual piece capable of reflecting the collective feeling of the Mexican tradition.
We see the journey that the brother and daughter make from the world of the dead. As they prepare their food, the living tell us how they long to see their loved one who has already passed away, how despite time they haven't forgotten them and how they'd like to see them again, tell them what has happened, even hug them once again.
The film is based on real comments that Mexicans dedicate to their deceased loved ones on social networks, which Victoria beer took as inspiration to make an audiovisual piece capable of reflecting the collective feeling of the Mexican tradition.
2022 Awards
ONE Screen Winner
Credits
Agency
Ogilvy / Mexico
Client / Brand
Ab Inbev
Production Company
Media.Monks / Mexico City
Chief Creative Officer
Diego Rodríguez
Cinematographer
Diego Garcia
Composer
Gabriel Barredo
Pim van den Heuvel
Creative Director
Javier Melo
Kevin Murcia
Mauricio Gaya
Director
Salomon Lightelm
Editor
Gerardo Téllez
Executive Producer
Adrián Pastrana
Octavio Górtazar
Sound Designer
Vincent Jacobs
Yourick Coster
Account Director
Pilar Troconis
Account Executive
Alfredo Salmeron
Nuri Briseno
Brand Manager
Samantha Herrera
Colorist
Diego Flores
Esteban Robles
Mikey Pehanich
Head of Production
Rosa Elena Arizmendi
Planner
Itzel Elorza
Senior Art Director
Ismael Mora
Senior Copywriter
Alejandro Jacome
1st AD
Rodrigo Urbano
2nd AD
Arturo Garcia
Brand Coordinator
Daniel Cisneros
Jessica Flores
CASTING
Adela Luna
Tere Coria
Chief Creative Officer LATAM
Jéssica Apellániz
Cinematographer Table Top
Pablo Mercado
DIRECTOR TABLE TOP
Rodrigo Bonilla
EDITORS & MOTION
Abraham Bustamante Soto
Jaaziel Vélez
Javier Herrera
Ricardo Ayala
FILM DIRECTOR DIGITAL UNIT
Robin Lee
Flame Artist & Post
Robert Van Spanje
Gaffer
Mauricio Reyes
HEAD OF ART
Gustavo Bosque
HEAD OF AV
Joel Hernandez
HEAD OF FILM CRAFT & DIRECTORS
Maarten Sunderman
Head of Production Mexico
Maia Liaudat
Junior Art Director
Jonathan Aparicio
Junior Copywriter
Ángel Ibañez
LINE PRODUCER
Yasser Eluani
MAKEUP
Chelea Olea
MANAGING DIRECTOR MEXICO
Sergio Escamilla
Marketing Director
Martín Raygoza
Yune Aranguren
Marketing Vice President
Fabio Baracho
Planning Director
Michelle Quintanilla
Post Production Manager
Marloes de Rijke
PRODUCTION DESIGNER - Art Director
Luis Rojas Luino
SCOUTER /LOCATION MANAGER
Victor Nava
SOUND MANAGER
Agnes Kes
STILL PHOTOGRAPHER
Diego Flores
STYLING & WARDROBE
Lorena Ledezma
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