Title

Liu Xiang’s Retirement Campaign - Even The Ordinary Can Fly

Agency

Wieden+Kennedy / Shanghai + Amanacliq / Shanghai

Client

NIKE CHINA

Annual ID

32_2015_557

Category

2015 Social Media: Branded Social Posts / Single or Campaign

2015 Awards

Merit

Credits

Art Director

Timothy Cheng

Writer

Liu wei

Executive Creative Director

Yang Yeo

Creative Director

Terence Leong
Azsa West

Designer

Sam Chong
Wendy Yu

Producer

Bernice Wong
Xuan Ong

Production Company

Amanacliq / Shanghai

Content Strategist

Paula Bloodworth

Creative Team

Bryan Tilson
Cathy Wang
Nicole Bee
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