Wilson

Wilson had been at the center of the game for over a century, making world-class hard goods like balls, bats and gloves to give athletes an edge. Now, they were about to launch their first-ever apparel line and were looking for a partner to help them take the new line to the global market. While Wilson products were well-known by athletes the world over, the Wilson brand hadn’t been refreshed for over ten years. It was time to refresh a century-old sporting goods brand and make it relevant for the modern athlete -- both on and off the court.