San Diego Awards

2021 San Diego Awards - Interactive, Online & Mobile


Agency BASIC® / San Diego

Client Patagonia


Websites / E-Commerce

Annual ID



For Patagonia’s flagship experience, we were tasked with crafting a design solution that brought its massive product and content library to life in a simple yet insightful way. For a brand that truly lives its values, it was vital that the user experience echo that—meaning that our challenge was to create a digital shopping experience that tells a brand story at every touchpoint.

2021 Awards

Total Points: 15

Gold Winner


Digital Agency

BASIC® / San Diego
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