Why Does My Cat...?

A WINDOW INTO CAT BEHAVIOR MARKETING WEBSITE OVERVIEW As one of the most recognizable pet food brands, Purina has a strong presence in the market, but its online presence is dry and corporate. The company seeks to enliven its online presence and engage a new generation of pet owners. APPROACH One of the ways a brand can build value is to offer useful information to its audience. "Why Does My Cat...?" is a minisite designed to market the Purina brand by providing insights and tips for cat owners in an entertaining format. SERVICES Interactive PERSONALITY Friendly, humorous, trustworthy COMPLETED 2022