The Art of Resonance

Bang & Olufsen wants to re-establish themselves as a convention-defying brand with cultural power. The company’s goal is to reclaim their boldness and mindset as a challenger brand to become part of the cultural conversation. The solution should appeal to design and music lovers across generations. It must be a digital first campaign with self-expression at the forefront. Make it transcend into popular culture, with the end goal of driving traffic to B&O stores or their e-commerce site. Cymatic patterns are formed when surfaces vibrate from sound waves. Each frequency causes a distinct pattern to emerge as the surface resonates. This allows us to see music in real time. Bang & Olufsen’s “The Art of Resonance” uses cymatics to capture a modern audience with bold design. The campaign changes how people experience and express themselves through music. The Art of Resonance is adaptable and can take on new forms as music does.