Umbra Hotel

HOSPITALITY Umbra Hotel OVERVIEW Umbra is a boutique hotel located in Capitol Hill in Seattle, WA. It is inspired by darker influences such as occult and heavy metal but with a softer approach. Umbra’s target audience is individuals who are 25-40 years old who want a unique experience while being in the heart of Seattle’s nightlife at a mid-to-upper price point. SOLUTION Since the decor of the hotel is eclectic and has a lot of black, Umbra’s branding stayed playfully minimal and uses colors that felt gloomy but still stood out. This strategy created a cohesive system that kept the hotel guests’ experience at the forefront. SERVICES Brand Identity Naming Custom Logo Set Stationery Packaging Menu Design Website Design Social Posts PERSONALITY Moody Hip Social TYPOGRAPHY Brother 1816 Vanity Metalista Forward Cinder Phalanx Sabbath Black Campground