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Category
Student / Packaging - Student
Annual ID
SDA22_ST021B
Description
Outer layer represents a mixture of Mexico's heritage and the process to produce Mezcal. Black and white colors are the firewood and ashes with imagery of old Mexico to represent its traditions. Once you open the wrap you'll discover a colorful packaging, as bright, vibrant and colorful as Mexico while honoring the work of thousands of small producers across Oaxaca and Mexico.
COURSE
Logo and Packaging
COMPLETED
Spring 2019
TYPOGRAPHY
Knockout
Madrel
2022 Awards
Student Bronze Winner
Credits
Creative Director
Gerardo Orozco
College / University
San Diego City College / San Diego
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