TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Play Play Laaaaah

Agency Studio Bang-Gu

Client Personal

Category

Books / Single

Annual ID

TDC68_006C

Description

In the past, the dragon playgrounds were basic/modular in function, but rich in imagination. Consisting of simple things like seesaws, swings and a slide. Children made up their own games and rules, playing for hours. The modular dragon playground forms and custom display typeface we designed draws inspiration from our nostalgic past, the creative process of how we used to play at the playground. We utilized the pieces from the dragon playground and reconstructed them to build our modular letterforms, this system allowed us to create endless possibilities of playgrounds and letterforms.

With our reimagined iconic dragon playground and customized modular typeface, we created a ‘play guide’ zine. Written in 'Singlish' (Colloquial English), its pages are filled with the history of the playground, flash back moments of the games we used to play, and several examples of the exciting possibilities you can create with our new ‘playground’ toy.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Studio Bang-Gu

Publisher

Social Species
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