TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

MAH – Musee d'Art et d'Histoire

Agency Hubertus / Zürich

Client MAH – Musee d'Art et d'Histoire


Identity/Branding / Campaign

Annual ID



The line and the shape created by it, provides the metaphor of a path, a transformation in space and time - as a museum visit should. As a hybrid sign, MAH fits in between the usual categories of a word and figurative mark. On the one hand there are the letters M A H, on the other hand they are characterised by an iconographic quality that corresponds to the convention of a figurative sign. The proportions of the logo are responsive to the respective application formats and suitable for both large and small applications.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Hubertus / Zürich
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