TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

fun pot

Agency shanghai version design group / shanghai

Client fun pot


Identity/Branding / Campaign

Annual ID



We have built an immersive visual experience for the hot pot restaurant brand. The enthusiasm of hot pot culture is conveyed through the redesign of Chinese characters. The design is inspired by the ingredients and flavors of Sichuan hot pot-the hemp flavor will make the tongue stale, the spiciness comes from the stimulation of spices, and the umami flavor was usually obtained from fish and sheep in ancient times. The designer digs out the unique recognizability of Chinese characters, and through the deformation of the font, creates a vivid visual effect for the brand. The stretched font has unlimited imagination. Use it freely in different media.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

shanghai version design group / shanghai
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