TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Full Moon Tea Gift

Agency Design by AO / Shenzhen

Client A Tea Store

Category

Packaging / Campaign

Annual ID

TDC68_016C

Description

现今市面上的礼品常以繁复的包装来体现品质感,我们则希望摒弃多余的元素,运用设计方法来呈现茶礼应有的质感及其品牌气质。 收到茶礼那一刻,或许让人感受到一种有违于常规的节日氛围,它看似简单,却有着细腻的视觉感受,雅致的细节与质感,让人入迷的一幅幅月满山林。

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Design by AO / Shenzhen
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