TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

The Five Great Mountains of China Revamp

Agency Centre Design / ZHONGSHAN

Client Caobu Public Library

Category

Posters / Campaign

Annual ID

TDC68_020C

Description

Caobu Public Library required a series of posters to encourage people to discover knowledge by reading. There is a classic quote: read thousands of books and travel thousands of miles. The brief is to express the idea by words which is associated with reading. The Five Great Mountains of China posters show the Chinese names of the five great mountains of China, yet present the well-known unique geomorphic characteristics of the five great mountains: East - Mount Tai (泰) is like sitting, South - Mount Heng (衡)is like flying, West - Mount Hua (华)is like standing, North - Mount Heng(恒) is like walking and Center - Mount Song(嵩)is like lying. Mountain forms the type and the type shows the mountain.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Centre Design / ZHONGSHAN

Creative Director

Jordan Ou Zhuopeng

Designer

Jingyi Huang
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