TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Strawberry Western Branding

Agency R&M / Brooklyn

Client Strawberry Western


Identity/Branding / Campaign

Annual ID



The identity system carries a cohesive range of expression, tied together with the motif of a circle.. Wordmark(s): Custom-drawn. Comes in Latin (English) and Katakana (Japanese) scripts. Drawn in 3 different optical sizes, for anything from large displays, to small leather debossings. Custom typeface: A high-contrast serif typeface that stays true to circles, resulting in grotesque forms. Iconography: Unique iconography designed to emulate the wordmarks. The graphic system of whimsical floating multicolor dots serves as the undercurrent to all of the other circular elements.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

R&M / Brooklyn


Ryan Bugden
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