TDC Awards

TDC68, now in its 68th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design. 25TDC, in its 25th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages. Both competitions receive entries from more than 60 countries.

2022 TDC Awards - Communication Design

Kinema Logotype

Agency Mucho / San Francisco

Client Kinema


Logotypes / Single

Annual ID



Kinema is a new social cinema platform making it easy for anyone, anywhere to show movies and share in the proceeds. The platform enables grassroots screening tours of films in person and online, allowing smaller, independent films to reach places they might not have otherwise. Working closely with the Kinema team, we devised a new brand identity for the company which centers around a bold wordmark and symbol. By combining the first two letters of the name a graphic camera and/or projector icon is formed, putting technology and entertainment at the heart of the brand. We also created new messaging that speaks to Kinema’s reason for being; helping expand the definition of cinema and democratizing access.

2022 Awards

TDC Winner


Design Firm

Mucho / San Francisco

Art Director

Luke Robertson
Lyam Bewry

Creative Director

Rob Duncan

Motion Design Studio

Gimmewings / Barcelona
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