TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Logotypes / Single
Annual ID
TDC68_029C
Description
Kinema is a new social cinema platform making it easy for anyone, anywhere to show movies and share in the proceeds. The platform enables grassroots screening tours of films in person and online, allowing smaller, independent films to reach places they might not have otherwise.
Working closely with the Kinema team, we devised a new brand identity for the company which centers around a bold wordmark and symbol. By combining the first two letters of the name a graphic camera and/or projector icon is formed, putting technology and entertainment at the heart of the brand. We also created new messaging that speaks to Kinema’s reason for being; helping expand the definition of cinema and democratizing access.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Mucho / San Francisco
Art Director
Luke Robertson
Lyam Bewry
Creative Director
Rob Duncan
Motion Design Studio
Gimmewings / Barcelona
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