TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Kinema Logotype

Agency Mucho / San Francisco

Client Kinema


Logotypes / Single

Annual ID



Kinema is a new social cinema platform making it easy for anyone, anywhere to show movies and share in the proceeds. The platform enables grassroots screening tours of films in person and online, allowing smaller, independent films to reach places they might not have otherwise. Working closely with the Kinema team, we devised a new brand identity for the company which centers around a bold wordmark and symbol. By combining the first two letters of the name a graphic camera and/or projector icon is formed, putting technology and entertainment at the heart of the brand. We also created new messaging that speaks to Kinema’s reason for being; helping expand the definition of cinema and democratizing access.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Mucho / San Francisco

Creative Director

Rob Duncan

Motion Design Studio

Gimmewings / Barcelona
Share To

Related Awards





Follow Us