TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

VESHCH! Exhibition Visual Identity

Agency Design Studio Baklazanas / Moscow + All-Russian Decorative Art Museum / Moscow

Client Russian Decorative Art Museum


Identity/Branding / Campaign

Annual ID



We designed exhibition's visual identity system and advertising campaign together with exhibition graphics. Each of 240 objects was turned into a pictogram that appeared across various media - from exhibition instagram account to audio guide, from exhibition object labels to catalogue. The the style of visual identity while using modern typography still refers to Russian avant-garde as one of the most influential schools of the XX century both in graphic and industrial design. One of the tasks we had was to combine contemporary look and feel with history. As the exhibition’s subtitle is 'Talking Objects’ one of the tasks we had was to make the exhibits talk to the visitor through visual identity and typography so that even those people who do not speak Russian could understand what it is about.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Design Studio Baklazanas / Moscow

Client / Brand

All-Russian Decorative Art Museum / Moscow
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