TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Offer of Admission Guangzhou Academy of Fine Arts

Agency TEN BUTTONS / Guangzhou

Client Guangzhou Academy of Fine Arts

Category

Identity/Branding / Campaign

Annual ID

TDC68_073C

Description

The whole admission letter is wrapped in layers, and after opening the outer package, the inner box made of acrylic material is shown. The fluorescent color is like a flashing LED light board in front of the store at night. The easy "Hi" is an affectionate welcome, more like a fated chance encounter. The entire acceptance letter includes an envelope, a message, a certificate, admissions materials, as well as a badge and a tote bag. We put these products together and organized them in a uniform size in an acrylic square box, which is neat and abundant.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

TEN BUTTONS / Guangzhou

Art Director

Tian Bo
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