TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Piedmont Art Walk

Agency Mucho / San Francisco

Client Piedmont Art Walk

Category

Identity/Branding / Campaign

Annual ID

TDC68_087C

Description

Piedmont Art Walk is an annual event celebrating the rich diversity of artists living in Piedmont, California. Sidewalks, gardens and front lawns across the city are transformed into walkable outdoor exhibits for one day only, attracting families and art-lovers far and wide. The identity is designed to reflect the community-oriented nature of the event. The symbol transforms the word ‘Art’ into a walking character and manifests itself in fun ways. The identity also features pathway inspired typography and playful copy lines. The event saw a huge boost in participants, volunteers and visitors and raised $17,500 for art programs in Piedmont public schools. Most importantly over 100 red lollipops were given out to the children who collected stamps on the art walk. Many families thanked us as this was the only way they could get the kids out of the house to walk up and down hills, looking at art on a hot Spring day.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Mucho / San Francisco

Art Director

Lyam Bewry

Creative Director

Rob Duncan
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