TDC Awards

TDC68, now in its 68th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design. 25TDC, in its 25th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages. Both competitions receive entries from more than 60 countries.

2022 TDC Awards - Communication Design

Lubeznik Center for the Arts

Agency Firebelly Design / Chicago, IL

Client Lubeznik Center for the Arts


Identity/Branding / Campaign

Annual ID



Lubeznik’s new primary logo comes in two flavors, Formal and Playful. The formal lockup is the primary logotype, designed to represent the range of vibrant activity present within the center — from playful youth programming and classes, to more professionally toned donor events and world-class art exhibits. The custom alphabet reflects the architecture and character of the center. Each letter is built within a square, allowing geometry to become a core visual component of the Lubeznik brand. The letters are a monospaced, reverse-contrast, variable sans-serif and enable dynamic animations between the formal and playful states. The boldest abstractions of the letterforms become graphic frames that crop and focus content in layout. Much more than a set of rules, the brand guide for Lubeznik is a flexible kit of parts that enables the team to confidently make the new system truly their own — from custom patterns to photography treatments.

2022 Awards

TDC Winner


Design Firm

Firebelly Design / Chicago, IL


Dean Sweetnich

Managing Director

Chantel Valentene

Associate Director of Development

Matt Soria

Director of Project Management

Megan DePumpo

Senior Director of Design

Will Miller
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