TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Let Parents Stay (Han Embroidery Typeface)

Agency Yu Chen

Client Hubei Han Embroidery Association


Design for Social Good

Annual ID



Han embroidery is a traditional Chinese intangible cultural heritage embroidery craft that is facing loss. To revive the art of Han embroidery, the designer extracted elements from traditional embroidery, deconstructed the pattern and traditional Jingchu culture, and reconstructed a set of English Han embroidery experimental typeface in a modern way.

2022 Awards

Total Points: 20

TDC Winner



Yu Chen

Art Director

Yu Chen
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