TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Blü Hotel

Agency Bruch—Idee&Form / Graz

Client Blü Hotel


Identity/Branding / Campaign

Annual ID



The Hotel Blü lies right in the center of Gastein — a charming valley rich of numerous outdoor activities in a breathtaking surrounding. As the Austrian emperor Franz I played an important role in the historical development of Gastein and was a very passionate admirer of the existing flora we named the new Hotel „Blü” (to „bloom”). An open-minded place, dedicated to the free development indoor and of course outdoor. To communicate this encouraging and flourish feeling, we decided for a fresh mix of colour, typography and striking illustrations and creating a very distinctive approach in especially the surrounding area.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Bruch—Idee&Form / Graz

Creative Director

Josef Heigl
Kurt Glänzer


Sebastian Curi
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