Inspired by the passage of time, the Contour face gradually changes throughout the day to highlight the current hour. The numerals are a custom font designed to fit into the edge of the display and move seamlessly from one hour to the next.

When the user raises their wrist, the numerals dynamically grow into focus - illuminating the display - and recede into a quiet, uniform composition when returning to rest. Turning the crown navigates through the variable weight axis offering a glimpse into the past and future before resolving to the current hour. The watch face offers two type styles: Regular and Rounded. The color of both the numerals and dial can be personalized to complement the colors of Apple Watch bands.