TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Identity for Historisk museum

Agency Bleed Design Studio / Oslo

Client Historisk museum


Identity/Branding / Campaign

Annual ID



The monogram, as well as the building, has a rich and strong design language. Therefore the other elements of the identity were toned down to a minimum which gives the monogram the space to be the main feature. As the monogram in some way is a part of their collection, we used the logo as a an object to be curated.

The identity has a large opportunity in the balance between sober and experimental, where the use of typography, colors and the placement and size of the monogram provide new rules for each execution of the identity.

The monogram has been updated and redrawn, and retrieves shapes from several of the different original versions of the monogram which can be seen around in the building.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Bleed Design Studio / Oslo

Creative Director

Svein Haakon Lia


Halvor Nordrum

Project Manager

Marie Louise Steen

Documentation Photography

Jan Khür
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