TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Logotypes / Single
Annual ID
TDC68_108C
Description
The monogram, as well as the building, has a rich and strong design language. Therefore the other elements of the identity were toned down to a minimum which gives the monogram the space to be the main feature. As the monogram in some way is a part of their collection, we used the logo as a an object to be curated.
The identity has a large opportunity in the balance between sober and experimental, where the use of typography, colors and the placement and size of the monogram provide new rules for each execution of the identity.
The monogram has been updated and redrawn, and retrieves shapes from several of the different original versions of the monogram which can be seen around in the building.
The identity has a large opportunity in the balance between sober and experimental, where the use of typography, colors and the placement and size of the monogram provide new rules for each execution of the identity.
The monogram has been updated and redrawn, and retrieves shapes from several of the different original versions of the monogram which can be seen around in the building.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Bleed Design Studio / Oslo
Creative Director
Svein Haakon Lia
Designer
Halvor Nordrum
Strategist
Christoffer Nøkleby
Project Manager
Marie Louise Steen
Documentation Photography
Jan Khür
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