TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Advertisements / Single
Annual ID
TDC68_120C
Description
We created this dimensional lettering within a tuba's real-life intricate composition, as part of a New Orleans Tourism campaign, building messaging into iconic Nola elements with hints of hospitality and contextual headline embedded into inviting photographic scenes - here representing the historical jazz scene of the vibrant city. The typography was crafted as a 3-dimensional object based on the actual anatomy of this classic Nola instrument - using photogrammetry, realistic details and textures. Bending and connecting pipes and keys in the inner section of the original tuba to design the headline, we aimed to create a legible, believable photorealistic digital object, composited to be visually seamlessly held by a musician.
2022 Awards
Total Points: 20
TDC Winner
Credits
Agency
360i New York / New York
Design Firm
THERE IS STUDIO / London
Client / Brand
New Orleans Tourism / New Orleans
Creative Director
Andrew Hunter
Digital Artist
Sean Freeman
Albert Zablit
Illustrator
Sean Freeman
Producer
Adrienne Darnell
Typographer
Eve Steben
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