TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Built to Host

Agency THERE IS STUDIO / London + 360i / New York + New Orleans Tourism / New Orleans

Client New Orleans Tourism


Advertisements / Single

Annual ID



We created this dimensional lettering within a tuba's real-life intricate composition, as part of a New Orleans Tourism campaign, building messaging into iconic Nola elements with hints of hospitality and contextual headline embedded into inviting photographic scenes - here representing the historical jazz scene of the vibrant city. The typography was crafted as a 3-dimensional object based on the actual anatomy of this classic Nola instrument - using photogrammetry, realistic details and textures. Bending and connecting pipes and keys in the inner section of the original tuba to design the headline, we aimed to create a legible, believable photorealistic digital object, composited to be visually seamlessly held by a musician.

2022 Awards

Total Points: 20

TDC Winner



360i New York / New York

Design Firm


Client / Brand

New Orleans Tourism / New Orleans

Creative Director

Andrew Hunter

Digital Artist

Sean Freeman
Albert Zablit


Sean Freeman


Adrienne Darnell


Eve Steben
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