TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

The Wildest | Logo Design

Agency PORTO ROCHA / Brooklyn

Client The Wildest


Logotypes / Single

Annual ID



With their editorial platform, The Wildest, Kinship had the ambition to be a hub for refreshingly honest pet advice. Since its launch in July, The Wildest has accrued over 300k Instagram followers, and has run campaigns across major US cities. One ingredient to its success is an unexpected logo that stands out in the landscape of pet content. While The Wildest’s logotype references old style serifs (a nod to editorial design), a playful ‘W’ breaks with convention and speaks to the platform's wild side. The letter's friendly, organic curvatures were inspired by how pets move; the letterform almost seems to wag and swish like a tail. Scalability was also a key consideration — at large scales, the 'W' adds impact and personality to communications; at the smallest, it’s used as a sign-off on articles. As a brand signature, the logo communicates The Wildest's fresh, unconventional approach to pet parenting.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

PORTO ROCHA / Brooklyn


Claire Falloon
Emily Nesi
Jenna DiGiovanni
Tessa Gould

Creative Director

Felipe Rocha
Leo Porto

Project Management

Nicholas Schröder
Claren Walker

Typography Refinement

Jesse Ragan
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