Eulji-Gil is a brand campaign conducted for patients visiting Eulji University Hospital. By replacing the value of Eulji University Hospital with visual language and moving away from the stereotype of the existing provincial and somewhat rigid hospital image, it greets customers with a more familiar and lively mood. It attempts to communicate the vision of Eulji University Hospital, which aims to make it a family that always shares in the life paths of people from birth and provides lifelong medical services, through illustrations, pictograms, and typography. It embraces the hospital's beliefs of respecting various types of Eulji families, including those with pregnant women, children, teenagers, the elderly, the disabled, and their guardians, and continuing to care for their different lifestyles.