TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design


Agency Sejong University / Seoul + Eulji University / Seongnamsi

Client Eulji Medical Center


Identity/Branding / Campaign

Annual ID



Eulji-Gil is a brand campaign conducted for patients visiting Eulji University Hospital. By replacing the value of Eulji University Hospital with visual language and moving away from the stereotype of the existing provincial and somewhat rigid hospital image, it greets customers with a more familiar and lively mood. It attempts to communicate the vision of Eulji University Hospital, which aims to make it a family that always shares in the life paths of people from birth and provides lifelong medical services, through illustrations, pictograms, and typography. It embraces the hospital's beliefs of respecting various types of Eulji families, including those with pregnant women, children, teenagers, the elderly, the disabled, and their guardians, and continuing to care for their different lifestyles.

2022 Awards

Total Points: 20

TDC Winner


Internal / In-House Agency

Sejong University / Seoul
Eulji University / Seongnamsi

Creative Director

Ja Kyoung Min
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