TDC Awards

TDC68, now in its 68th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design. 25TDC, in its 25th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages. Both competitions receive entries from more than 60 countries.

2022 TDC Awards - Communication Design

Eulji-Gil

Agency Sejong University / Seoul + Eulji University / Seongnamsi

Client Eulji Medical Center

Category

Identity/Branding / Campaign

Annual ID

TDC68_122C

Description

Eulji-Gil is a brand campaign conducted for patients visiting Eulji University Hospital. By replacing the value of Eulji University Hospital with visual language and moving away from the stereotype of the existing provincial and somewhat rigid hospital image, it greets customers with a more familiar and lively mood. It attempts to communicate the vision of Eulji University Hospital, which aims to make it a family that always shares in the life paths of people from birth and provides lifelong medical services, through illustrations, pictograms, and typography. It embraces the hospital's beliefs of respecting various types of Eulji families, including those with pregnant women, children, teenagers, the elderly, the disabled, and their guardians, and continuing to care for their different lifestyles.

2022 Awards

Total Points: 20

TDC Winner

Credits

Internal / In-House Agency

Sejong University / Seoul
Eulji University / Seongnamsi

Creative Director

Ja Kyoung Min
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