TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Digital Media / Websites - Single
Annual ID
TDC68_126C
Description
“Plastic Air” allows viewers to imagine these particles as objects and see what we usually don’t see. The experience consists of a speculative “window” onto a data-driven approximation of plastic particles that exist all around us, but remain hidden to the naked eye. Users can drop identifiable objects like housewares and apparel to “pollute” the sky, and then see the items break down into the air. They can also adjust factors like location (cities vs. rural areas) and weather conditions like wind, rain and snow to see how these affect dispersal patterns.
The designers wanted the experience to be highly engaging, to encourage users to spend some time with it and share it with their friends. The project utilizes the principles of “data humanism”––using data to uncover a relatable human element behind the numbers and statistics, to help make the issue more accessible.
The designers wanted the experience to be highly engaging, to encourage users to spend some time with it and share it with their friends. The project utilizes the principles of “data humanism”––using data to uncover a relatable human element behind the numbers and statistics, to help make the issue more accessible.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Pentagram / New York
Designer
Talia Cotton
Ting Fang Cheng
Partner
Giorgia Lupi
Strategy & New Business Lead
Phillip Cox
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