TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Plastic Air

Agency Pentagram / New York

Client Google Arts & Culture

Category

Digital Media / Websites - Single

Annual ID

TDC68_126C

Description

“Plastic Air” allows viewers to imagine these particles as objects and see what we usually don’t see. The experience consists of a speculative “window” onto a data-driven approximation of plastic particles that exist all around us, but remain hidden to the naked eye. Users can drop identifiable objects like housewares and apparel to “pollute” the sky, and then see the items break down into the air. They can also adjust factors like location (cities vs. rural areas) and weather conditions like wind, rain and snow to see how these affect dispersal patterns. The designers wanted the experience to be highly engaging, to encourage users to spend some time with it and share it with their friends. The project utilizes the principles of “data humanism”––using data to uncover a relatable human element behind the numbers and statistics, to help make the issue more accessible.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Pentagram / New York

Partner

Giorgia Lupi

Strategy & New Business Lead

Phillip Cox
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