TDC Awards

TDC68, now in its 68th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design. 25TDC, in its 25th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages. Both competitions receive entries from more than 60 countries.

2022 TDC Awards - Communication Design

Coppa Stadio

Agency Zetafonts / Firenze + Reber R41 / Treviso

Client Personal

Category

Self-Promotion / Campaign

Annual ID

TDC68_131C

Description

A typeface is never only a collection of exquisitely designed letterforms: but rather a cultural artefact rich in semantic associations and storytelling, as well as a commercial product needing a digital marketing campaign. When producing the revival of Stadio, a forgotten 1975 design by Aldo Novarese, the team at Zetafonts was inspired by its football naming and its playful but muscular aesthetics to create a community event based on the imagery and the spirit of vintage Italian football. Therefore, Coppa Stadio was born: an inclusive graphic design tournament amongst 20 leading Italian graphic design studios, with the idea of giving typography and graphic design the same immediacy and fun that can be had while playing with friends on a football field. A cross-medial experiment that also includes a printed specimen of the typeface in the form of a traditional Italian sports tabloid as well as a football fan scarf.

2022 Awards

Total Points: 20

TDC Winner

Credits

Type Foundry

Zetafonts / Firenze

Client / Brand

Reber R41 / Treviso

Art Director

Cosimo Lorenzo Pancini

Chief Design Officer

Francesco Canovaro

Chief Marketing Officer

Debora Manetti

Social Media Manager

Manuel Alvaro

Type Design

Cosimo Lorenzo Pancini
Andrea Tartarelli

Editorial Designer

Isabella Ahmadzadeh

Poster Designer

Bob Liuzzo
Federico Galvani
Davide Eucalipto
Marco Petrucci
Davide Pagliardini
Francesco Caporale
Giovanni Stillittano
Gianluca Camillini
Nicola Giorgio
Alberto Mariani
Antonello Colaps
Alessandro Congiu
Francesca Perpetuini
Francesco Paternoster
Riccardo Pierassa
Matteo Bartoli
Francesco Cavalli
Raffaella Santamaria
Valentina Sesia
Marco Goran Romano

Scarf and Poster Designer

AFAB - Allfontsarebastards

Social Media Graphic Designer

Sofia Bandini
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