TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Identity/Branding / Campaign
Annual ID
TDC68_141C
Description
我们提取皮影角色的叠加效果作为设计手法，将汉字“影”和皮影戏的典型人物形象“刀马旦”融合成logo，同时提取皮影角色中最具现代感的绿色作为品牌标准色，并用现代的表现手法，重新归纳皮影戏的角色形象作为品牌图形。
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Liangxiang（良相设计） / Chengdu（成都）
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