TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Packaging / Single
Annual ID
TDC68_162C
Description
Masa is an artisan bakery and café in Bogotá, Colombia. Since its opening in 2011 it has become an emblematic place in the city and a beloved brand by the people of the neighborhood.
In March 2020 Masa had to temporarily close its restaurants due to the general quarantine declared by covid-19. This forced them to quickly create a series of products that are ready to be prepared at home. Different products were developed from bread, sauces, soups and recipes among others. Within the portfolio are the Batidos Masa, which are blends of frozen fruits and vegetables ready to mix with water or milk at home. This is a very easy and fun product to make, but also the result is almost the same as the smoothies found in Masa cafes.
In March 2020 Masa had to temporarily close its restaurants due to the general quarantine declared by covid-19. This forced them to quickly create a series of products that are ready to be prepared at home. Different products were developed from bread, sauces, soups and recipes among others. Within the portfolio are the Batidos Masa, which are blends of frozen fruits and vegetables ready to mix with water or milk at home. This is a very easy and fun product to make, but also the result is almost the same as the smoothies found in Masa cafes.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
S&Co / Bogota
Art Director
Felipe Osorio
Chief Design Officer
Oliver Siegenthaler
Designer
Nicolas Galeano
Related Awards
