TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Planting bamboo in the south in the name of poster

Agency BY-ENJOY DESIGN / FUJIAN + Half of the mountain Art Space / FUJIAN + Southern Living Arts Festival / FUJIAN

Client Southern Living Arts Festival


Design for Social Good

Annual ID



Brief: This is an art exhibition initiated for life in southern China (Guanzhong village, Minhou town). Through this live art creation, the goal is to reach the outside world in order to explore and understand the local culture. - Solution: 1.Collect information about local culture, then type and process in 100x70cm multicolored posters. 2. Roll up and connect the posters, burying them separately in the bamboo forest to create a realistic scenery in the primitive bamboo forest. 3. The goal is to make every visitor who walks through this bamboo forest get interested in, read, and even opens the text of the "poster bamboo". - Cultural Context: which is far from the city and is mostly used for agricultural cultivation and goldfish farming. As life becomes more and more urbanized, fewer and fewer people pay attention to remote lands and cultural development like this.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

By-enjoy Design / Fujian

Client / Brand

Half of the mountain Art Space / FUJIAN
Southern Living Arts Festival / FUJIAN
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