TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

House of Type

Agency Schmid/Widmaier / Munich

Client Schmid/Widmaier


Self-Promotion / Campaign

Annual ID



“House of Type” was conceived and designed as a self-promotion project. The set consists of 15 coasters, printed on both sides—enough to build a classic house of cards. An additional beermat provides access to the AR version containing even more shapes and animations. All glyphs were designed exclusively for this project including a wide variety of approaches, proportions and concepts. “House of Type” allows you to build houses from the beer mats, create words or pass time with the AR version.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Schmid/Widmaier / Munich

Creative Director

Lutz Widmaier
Sabine Schmid

Art Director & Typographer

Reiner Hofer

Junior Designer

Sarah Maria Janson
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