TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Self-Promotion / Campaign
Annual ID
TDC68_173C
Description
“House of Type” was conceived and designed as a self-promotion project. The set consists of 15 coasters, printed on both sides—enough to build a classic house of cards. An additional beermat provides access to the AR version containing even more shapes and animations. All glyphs were designed exclusively for this project including a wide variety of approaches, proportions and concepts. “House of Type” allows you to build houses from the beer mats, create words or pass time with the AR version.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Schmid/Widmaier / Munich
Creative Director
Lutz Widmaier
Sabine Schmid
Art Director & Typographer
Reiner Hofer
Junior Designer
Sarah Maria Janson
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