TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Xilankapu

Agency Mao Mao / Chongqing

Client Sunac Folk art

Category

Logotypes / Single

Annual ID

TDC68_177C

Description

Xilankapu is a traditional folk art product of ethnic minorities in southwest China. The visual identity presented a modern, fashionable, and unique graphic logo by refining the classic colors and pattern structure of the traditional Xilankapu, using geometric figures to construct the Chinese and English fonts of Xilankapu, and then transforming the character into visual graphic.

2022 Awards

Total Points: 20

TDC Winner

Credits

Art Director

Mao Mao
Share To

Related Awards

 

 

 

 

Follow Us