TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design


Agency Mao Mao / Chongqing

Client Sunac Folk art


Logotypes / Single

Annual ID



Xilankapu is a traditional folk art product of ethnic minorities in southwest China. The visual identity presented a modern, fashionable, and unique graphic logo by refining the classic colors and pattern structure of the traditional Xilankapu, using geometric figures to construct the Chinese and English fonts of Xilankapu, and then transforming the character into visual graphic.

2022 Awards

Total Points: 20

TDC Winner


Art Director

Mao Mao
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