This design emphasizes on the brand’s think-out-of-the-box attitude and its innovative operating method. Therefore, we break the stereotype of average burger shop and use the peculiar yet adventurous dinosaurs as the subject, while following it onto the path of looking for delicious burgers. The logo design is clean and concise by combining the brand’s English name with the characteristics of dinosaur’s feet. As for extended designs, plenty of creative illustrations are used to attract customers’ attention in order to highlight the uniqueness of the brand.