TDC Awards

TDC68, now in its 68th year, is all about how letterforms are used, recognizing typographic excellence and innovation along with the art and craft of typography and design. 25TDC, in its 25th year, focuses on how letterforms are drawn, and celebrates new typeface designs in all global languages. Both competitions receive entries from more than 60 countries.

2022 TDC Awards - Communication Design

Ben's Best

Agency Pentagram / New York

Client Ben's Best

Category

Packaging / Campaign

Annual ID

TDC68_182C

Description

Started by Ben Cohen (co-founder of Ben & Jerry’s) and launching in 2022, Ben’s Best’s is a cannabis company with the mission “to sell Great Pot and use the power of our business – including 100% of our profits – to Right the Wrongs of the War on Drugs.” Black people have borne the brunt of the war on drugs, being arrested at 4x the rate of White people despite using cannabis at the same rate. Ben’s Best advocates for the decarceration of those convicted of nonviolent cannabis crimes and the descheduling of marijuana as a Schedule 1 substance. Ben’s Best invests 100% of its profits back into the black cannabis community and groups advocating for criminal justice reform. Where possible, the Ben’s Best brand and design reflects this approach, prioritizing work with black-owned vendors and partners, and proudly featuring the work of black artists and typographers on their packaging and products.

2022 Awards

Total Points: 20

TDC Winner

Credits

Design Firm

Pentagram / New York

Photographer

Claudia Mandlik

Artist

Dana Robinson

Senior Designer

Jack Collins

Junior Designer

Ruben Gijselhart

Partner

Eddie Opara

Team Coordinator

Dana Reginiano
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