TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Packaging / Campaign
Annual ID
TDC68_182C
Description
Started by Ben Cohen (co-founder of Ben & Jerry’s) and launching in 2022, Ben’s Best’s is a cannabis company with the mission “to sell Great Pot and use the power of our business – including 100% of our profits – to Right the Wrongs of the War on Drugs.”
Black people have borne the brunt of the war on drugs, being arrested at 4x the rate of White people despite using cannabis at the same rate. Ben’s Best advocates for the decarceration of those convicted of nonviolent cannabis crimes and the descheduling of marijuana as a Schedule 1 substance. Ben’s Best invests 100% of its profits back into the black cannabis community and groups advocating for criminal justice reform.
Where possible, the Ben’s Best brand and design reflects this approach, prioritizing work with black-owned vendors and partners, and proudly featuring the work of black artists and typographers on their packaging and products.
Black people have borne the brunt of the war on drugs, being arrested at 4x the rate of White people despite using cannabis at the same rate. Ben’s Best advocates for the decarceration of those convicted of nonviolent cannabis crimes and the descheduling of marijuana as a Schedule 1 substance. Ben’s Best invests 100% of its profits back into the black cannabis community and groups advocating for criminal justice reform.
Where possible, the Ben’s Best brand and design reflects this approach, prioritizing work with black-owned vendors and partners, and proudly featuring the work of black artists and typographers on their packaging and products.
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Pentagram / New York
Designer
Raoul Gottschling
Photographer
Claudia Mandlik
Artist
Dana Robinson
Senior Designer
Jack Collins
Junior Designer
Ruben Gijselhart
Partner
Eddie Opara
Team Coordinator
Dana Reginiano
Related Awards
