TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design


Agency Seven / Auckland

Client 35a


Identity/Branding / Campaign

Annual ID



35A is a purpose-driven initiative started by a passionate duo of photography professionals. Avid educators and community builders, they founded 35A to offer a Masterclass-esque educational course that connects leading lens-based artists and practitioners with emerging talent. Their aim: to share knowledge, shift perceptions, decolonise the space and engage their community towards social justice and positive change. The brief was to create something clean, contemporary and ‘a bit clever’ that would be an expression of the founders’ creative partnership.

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Seven / Auckland

Creative Director

Gideon Keith


James Powell
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