TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Communication Design

Hey Barista Publishing Platform

Agency Isometric Studio / Brooklyn, New York

Client Oatly


Digital Media / Websites - Campaign

Annual ID



The visual identity and web design for Hey Barista invokes the quirky, lighthearted feeling of the Oatly brand but also features poignant stories with intimacy and dignity. It reformulates powerful elements from print magazines—crisp typography, hand-drawn marks, and unconventional compositional techniques—for the web, drawing readers into a more localized and sustainable way of looking at the world. The stories have an intimacy to them because they deal with personal obsessions and routines that are deeply situated in a sense of place and the design Isometric created reflects this through the attentiveness to each detail. Whether short talks, city guides, photo essays, and long-form stories, the combination of multiple types in an unexpected manner, bursts of color, unconventional layouts, and custom layouts makes it clear these stories are special.


Isometric Studio Project Page

Hey Barista Website

2022 Awards

Total Points: 20

TDC Winner


Design Firm

Isometric Studio / Brooklyn, New York

Creative Director

Maria Loes
Hannah Meng


Dan Abary


Andy Chen
Waqas Jawaid
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