TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Digital Media / Websites - Campaign
Annual ID
TDC68_197C
Description
The visual identity and web design for Hey Barista invokes the quirky, lighthearted feeling of the Oatly brand but also features poignant stories with intimacy and dignity. It reformulates powerful elements from print magazines—crisp typography, hand-drawn marks, and unconventional compositional techniques—for the web, drawing readers into a more localized and sustainable way of looking at the world. The stories have an intimacy to them because they deal with personal obsessions and routines that are deeply situated in a sense of place and the design Isometric created reflects this through the attentiveness to each detail. Whether short talks, city guides, photo essays, and long-form stories, the combination of multiple types in an unexpected manner, bursts of color, unconventional layouts, and custom layouts makes it clear these stories are special.
Campaign
Isometric Studio Project Page
https://isometricstudio.com/hey-...
Hey Barista Website
https://hey-barista.com
2022 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
Isometric Studio / Brooklyn, New York
Creative Director
Maria Loes
Hannah Meng
Designer
Dan Abary
Partner
Andy Chen
Waqas Jawaid
Related Awards
