TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2022 TDC Awards - Best of Show

International Center of Photography

Agency Pentagram / New York

Client International Center of Photography


Best of Show

Annual ID



The new logo is a revival of the geometric monogram originally created by modernist design pioneer Arnold Saks for the announcement of ICP’s opening in 1974. No longer just a square, the updated mark can now be reframed into any aspect ratio and the three letters can appear in an infinite number of forms, reflecting the vastness of today’s image culture and the many ways that photographers frame our view of the world. The bold mark is set off by primary typography set in Publico, a serif typeface originally designed for newspapers and magazines, a nod to the relationship of photography and journalism. The identity framework has been extended to publications and promotional materials, the digital design of the website, and a system of signage and environmental graphics for the new location with custom icons built on the geometric shapes of the logo.

2022 Awards

Total Points: 60

TDC Best of Show


Design Firm

Pentagram / New York

Creative Director

Michael Bierut

Project Manager

Abby Matousek
Susan May


Delta Murphy
Jonny Sikov
Todd Goldstein
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