TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Best of Show
Annual ID
TDC68_001C
Description
The new logo is a revival of the geometric monogram originally created by modernist design pioneer Arnold Saks for the announcement of ICP’s opening in 1974. No longer just a square, the updated mark can now be reframed into any aspect ratio and the three letters can appear in an infinite number of forms, reflecting the vastness of today’s image culture and the many ways that photographers frame our view of the world.
The bold mark is set off by primary typography set in Publico, a serif typeface originally designed for newspapers and magazines, a nod to the relationship of photography and journalism.
The identity framework has been extended to publications and promotional materials, the digital design of the website, and a system of signage and environmental graphics for the new location with custom icons built on the geometric shapes of the logo.
The bold mark is set off by primary typography set in Publico, a serif typeface originally designed for newspapers and magazines, a nod to the relationship of photography and journalism.
The identity framework has been extended to publications and promotional materials, the digital design of the website, and a system of signage and environmental graphics for the new location with custom icons built on the geometric shapes of the logo.
2022 Awards
Total Points: 60
TDC Best of Show
Credits
Design Firm
Pentagram / New York
Creative Director
Michael Bierut
Project Manager
Abby Matousek
Susan May
Associate
Delta Murphy
Jonny Sikov
Todd Goldstein
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