TDC Awards

The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.

2023 TDC Awards - Lettering


Agency BOND / Tallinn + Muhulife

Client Muhulife


Print or Digital / Logotype / Monogram - Single

Annual ID



Muhulife brand is inspired by life on the Estonian island of Muhu. An island where time rests, as it is often said. Standing for slow life, where family members truly have time for each other, and where kids play with toys instead of smart devices. In that spirit Muhulife creates products that carry timeless value, striving to put kids' – and family members' – mind and imagination at work, instead of providing fast dopamine rushes. An approach and philosophy that is beautifully embodied by the custom crafted, folk culture inspired wordmark. Wordmark, that also transforms into a symbol which one can equally see as a monogram ("ML"), and / or a rocking horse – or maybe it's a rocking chair? It's fittingly up to the viewer's imagination!

2023 Awards

Total Points: 20

TDC Winner


Design Firm

BOND / Tallinn

Client / Brand


Art Director

Ivan Khmelevsky


Ivan Khmelevsky


Áliz Stocker


Nils Kajander


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