TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 70th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Print or Digital / Logotype / Monogram - Single
Annual ID
TDC69_LT005T
Description
Muhulife brand is inspired by life on the Estonian island of Muhu. An island where time rests, as it is often said. Standing for slow life, where family members truly have time for each other, and where kids play with toys instead of smart devices. In that spirit Muhulife creates products that carry timeless value, striving to put kids' – and family members' – mind and imagination at work, instead of providing fast dopamine rushes. An approach and philosophy that is beautifully embodied by the custom crafted, folk culture inspired wordmark. Wordmark, that also transforms into a symbol which one can equally see as a monogram ("ML"), and / or a rocking horse – or maybe it's a rocking chair? It's fittingly up to the viewer's imagination!
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
BOND / Tallinn
Client / Brand
Muhulife
Art Director
Ivan Khmelevsky
Animator
Ivan Khmelevsky
Designer
Áliz Stocker
Strategist
Nils Kajander
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