TDC Awards
The TDC competition, established in 1953, is the longest running, most prestigious, global typography and type design competition. Now in its 69th year, these awards are all about how letterforms are used and drawn, recognizing typographic excellence and celebrating new typeface designs in all global languages.
Category
Other
Annual ID
TDC69_LT035T
Description
Turning used cardboard into a truly priceless mailing.
Practice what you preach! We made this thought the principle for our agency communication. With simple technology, a self-developed display font and a lot of handcrafts we created a unique mailing.
Made from waste. Upcycled with love! We deliberately designed the personalized seasonal greetings exclusively with used packaging. For this, we took old cardboard boxes from stores that would otherwise have ended up in the garbage.
To make each card not only unique in the look, but a personal one-of-a-kind, we decorated it with the initials of the mailing recipients - customers, partners, and friends - using the display font we developed especially for this occasion. Each letter was cut from recycled paper and applied by hand. Waste pieces resulting from this work were also used for the mailing envelope.
2023 Awards
Total Points: 20
TDC Winner
Credits
Design Firm
EIGA / Hamburg
Creative Director
Elisabeth Plass
Henning Otto
Designer
Lorine Sumono
Luis Seyffert
Type Designer
Tom Jungbluth
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