While we love to travel time, continents and genres when it comes to what music is playing in the studio, we all share a strong affection for the Psychedelia genre that emerged in San Fransisco in the mid sixties. This typeface is our contemporary homage to the music, graphics and type of the era. Originally made as a quick uppercase-only display typeface for Danish fashion brand Baum Und Pherdgarten, the typeface was just so fun to work on that we decided to further develop it. As soon as we started doing the lowercase the personality of the typeface further materialized, which led us to reworking most of the uppercase, adding round corners and overall refining and reeavulating shapes, ultimately making this creature even more playful, colorful and psych.